Mr.  Santosh Kumar Sood
 Professor
 E-mail: sksood@fortune.edu.in

Profile

Prof. Santosh K Sood is a core faculty at Fortune Institute of International Business. He has had over 20 years of experience at actively managing large accounts as a business leader in India’s leading multinational advertising agencies. He has been a Senior Associate Director of Lowe India and COO of Rediffusion DY&R. He has led large multi disciplinary teams to service complex businesses of clients such as LG, Airtel, Maruti, Nestle, Siemens, Motorola and Xerox - to name a few. In the last couple of years, he has been a management consultant to a wide range of clients including Religare (Financial services), Apollo (Health), PVR (Entertainment), C&S (Switchgear and Controls), Club One Air (Chartered Airline) and Datacom (Mobile Telecom). Currently, he is Country Expert on the Branding of Energy Efficiency. Over the years, he has been a faculty at Management Institutes like IMT (Gaziabad) and has conducted training programs for corporate executives.

Prof. Sood is a mechanical engineer from Delhi College of Engineering and is an alumnus of IIM Ahmedabad.

Areas of Interest

Marketing Management
Advertising and Brand Management
Negotiation Skills