FORTUNE INSTITUTE
of International Business

Case Study Series on Management Learning

Fortune Institute of International Business is compiling a series of case studies on different areas of management learning and teaching. We are pleased to invite faculties and researchers to submit case studies on their respective areas of interest. The aim of the Fortune Institute series of Case Studies is to share the vast body of knowledge, practical experiences and insights gained from management practice. By making the practical experiences and findings more accessible, the series will be a useful reference to management practitioners, faculties as well as the students across B-Schools and other educational institutions. These groups can benefit from the case studies, avoiding common pitfalls and using strategies that have been demonstrated as successful. All completed case studies will be featured on Fortune Institute’s online portal. Select case studies will be published in our refereed bi-annual publication as part of the Fortune Institute of International Business Case Studies Series on Management which would also be entitled to a cash reward of Rs. 3500. Each issue will be available in print for national circulation and online.
*The cases will be selected only after being reviewed by a panel of experts in the concerned area.

Guideline

1. The cover page of the manuscript should bear the title of the case, name(s) of authors, designation, official address and phone number.
2. The manuscript should also accompany a brief sketch of the author on a separate sheet.
3. An electronic version of the manuscript should be submitted at managementcases@fortune.edu.in and should not exceed 5,000 words. The manuscript should be addressed to:

Prof. Rachna Banerjee
Chairperson, Case Bank
Fortune Institute of International Business
New Delhi.
Ph: 26144319-20/65692446-48 / 9968273300

Topics suggested but not restricted to the following:

Marketing :

• Sales and Distribution Management
• Customer Relationship Management
• Business to Business Marketing
• International Marketing
• Brand Management
• Rural Marketing
• Key Account Management

• Project Appraisal and Financing
• Mergers & Acquisitions and Corporate Valuation
• Financial Derivatives and Risk Management
• Management of Insurance Business
• Management of Banking
• Management of Financial Services
• Strategic Cost and Profitability Management
• Personal Wealth Management
• Corporate Finance
• Financial Accounting

• Recruitment and Selection
• Training and Development
• Performance Management
• Managerial Effectiveness
• Compensation and Talent management
• Negotiations
• Cross cultural Management
  
  

• Project Management
• Trade Policy and Import Management
• Economics of International Transportation
• Supply Chain Management
• Managing Intellectual Property

• Data Base Management
• E –Governance
• Quality Management
• BPR/ ERP
• Knowledge Management
• Operations Research
• Six Sigma
• Data  mining and warehousing
  

Strategic Management
Human Resource Management
Organization Behaviour
Economics
Marketing Management
Operation Management
Legal Aspects of Business
Entrepreneurship
Corporate Governance
International Business Strategy